1. Brand Awareness Campaigns

• Campaigns focused on increasing reach and impressions among the target demographic.
• Uses platform algorithms, interest-based targeting, and consistent brand messaging to boost visibility.
• Typical KPIs include impressions, reach, and profile visits with expected growth of 30–70% in visibility within the first 60 days of execution.

2. Lead Generation Campaigns

• Designed to convert social media traffic into qualified leads using lead forms, landing pages, and direct response content.
• These campaigns often leverage lookalike audiences and A/B-tested CTAs.
• Performance is measured via CPL (Cost per Lead), with benchmarks adjusted by industry (e.g., $2–$5 CPL in e-commerce, $5–$15 in B2B services).

3. Sales & Conversion Campaigns

• Focused on driving measurable conversions such as purchases, sign-ups, or bookings.
• Strategies include retargeting warm audiences, showcasing customer testimonials, and optimizing ad creatives using high-converting formats.
• Conversion rates generally range from 1.5%–4%, depending on product category and funnel strength.

4. Engagement Campaigns

• Tailored to boost likes, comments, saves, and shares increasing algorithmic favor and community interaction.
• These campaigns typically use polls, contests, and emotionally resonant content.
• An average engagement rate target is 2%–5%, with regular performance tracking across content types.

5. Traffic Campaigns

• Structured to drive high-quality traffic to websites, blogs, or landing pages.
• These campaigns prioritize link clicks and low CPC (Cost per Click), often using headline testing and scroll-stopping visuals.
• Industry-standard CPCs range from $0.20 to $1.00, with an emphasis on low bounce rates and time-on-site.

6. Launch & Event Campaigns

• Time-sensitive campaigns supporting new product launches, events, or promotions.
• Combines countdown content, teaser videos, influencer tie-ins, and paid ads to create buzz.
• Successful campaigns generate 2x–3x the average engagement and spike website traffic within the 7–10 day launch window.

7. Retargeting Campaigns

• Re-engagement campaigns targeting users who previously interacted with the brand’s website, ads, or social posts.
• This warm audience often converts at a 3x higher rate than cold audiences.
• Campaigns use dynamic ads, abandoned cart reminders, and personalized creatives to close sales.

8. User-Generated Content (UGC) Campaigns

• Encourages real users to create and share content related to the brand, boosting authenticity and social proof.
• UGC improves trust and often increases engagement by 25%–40% compared to brand-created content.
• These campaigns include hashtag challenges, review incentives, and story resharing.

9. Seasonal & Promotional Campaigns

• Focused on high-intent periods like Black Friday, Eid, Christmas, or Summer Sales.
• Campaigns are designed with urgency-based CTAs and limited-time offers.
• Proper execution can result in a 2x–5x sales spike over baseline performance, depending on product-market fit and promotional strength.

10. Community Building Campaigns

• Aim to develop a loyal, interactive audience through regular engagement, value-based content, and exclusive interactions (e.g., Q&A, live sessions).
• While ROI is long-term, successful community-building improves customer retention and organic brand advocacy over time.